HONG KONG — Van Cleef & Arpels will open a Hong Kong branch of L’Ecole, its school of jewelry arts, the first permanent campus outside of Paris. The venture will be in developer Adrian Cheng’s massive new Victoria Dockside art and design district along the city’s Tsim Sha Tsui waterfront.
Spread over two floors inside the K11 Musea section of the project, L’Ecole will comprise 7,000 square feet with exhibition space, a library, five classrooms and workshops, and a large terrace overlooking Victoria Harbor.
Van Cleef has operated a Paris campus since 2012, but L’Ecole has also traveled the world, offering courses and lectures in Tokyo, New York, Dubai and Hong Kong.
“We had that vision to take it abroad in this nomadic version, and Hong Kong was one of the first cities we came to and we immediately had a very high level of response,” Van Cleef chief executive officer Nicolas Bos told WWD.
The brand expects a permanent staff in Hong Kong of about 10, including teachers from Paris at least for the first year or two, in addition to local experts. The firm tapped award-winning Japanese architect Sou Fujimoto, with whom they collaborated on a 2017 Kyoto exhibition, to design the
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