PARIS — Thanks to the long-distance stamina of the ath-leisure movement, the sneaker boom has longevity.
That’s the consensus of a number of sneaker industry veterans forecasting continued organic growth for the sector and a further cross-pollination of the fashion and sneaker worlds. As the athletic categories in both footwear and apparel continue to outpace fashion, brands are looking to leverage the potential in these worlds colliding, they say.
The global market for sports footwear in 2019 is expected to generate $146.09 billion versus $134.31 billion in 2018, according to market research firm Euromonitor International, with growth for 2020 expected to remain constant, climbing to an estimated $158.95 billion.
Intensified interest from the industry in sneaker and streetwear resale players generating a healthy chunk of the activity, like Stadium Goods, which was recently acquired by Farfetch, indicates there’s still plenty room for opportunity.
StockX, meanwhile, is beefing up its activity in Europe, including the opening of its first authentication center in London in November, with others planned for Europe. Since launching in early 2016, the fast-growing company recently surpassed the $1 billion mark in gross merchandise value. The company’s top three global best-sellers for 2018 were the Adidas Yeezy Boost 350 V2 in butter;
Follow WWD on Twitter or become a fan on Facebook.