MILAN — Sharra Pagano marks its 50th anniversary this year with an event in Milan tonight.
To be held at the beautiful Vigna di Leonardo [Da Vinci’s vineyard], at the Renaissance villa Casa degli Atellani, a few steps away from the artist’s Last Supper, the cocktail event will present some of the designs that have made Sharra Pagano a trailblazer in costume jewelry — or, more precisely, fashion jewelry, pointed out owner Giuseppe Fredella.
Founded by Lino Raggio in Milan in 1969, Sharra Pagano built its reputation at the same time as the Italian ready-to-wear brands were becoming international fashion names. Over the years, Sharra Pagano worked with designers from Giorgio Armani and Walter Albini to Franco Moschino and Enrico Coveri.
Fredella is nothing but respectful of the past of the brand, clearly in awe of the thousands of archival and current Sharra Pagano designs stored away in the brand’s atelier and showroom in central Milan. But he is also keen to revamp the label and even expand into new categories. This would also be a return to the brand’s origins, as Raggio had already developed a line of swimsuits, foulards and eyewear.
Sharra Pagano broke ground with the use of resin in its jewels,
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