In a rare act of unity, Compagnie Financière Richemont on Wednesday, will gather eight of its maisons under one roof for an event called Arcadium, the goal of which is to spark interest in the participating jewelry and watch brands with the help of augmented reality and virtual reality.
While each of the maisons boasts years of craftsmanship, Richemont sensed that luxury consumers weren’t aware of the brands’ stories, so it’s now turning to technology to impart the message to existing and future clients.
While sparking curiosity in products from Cartier, Van Cleef & Arpels, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget and Vacheron Constantin is the plan, nothing will be sold on site, as Arcadium is meant to be purely experiential.
Information about Arcadium was provided by the maisons of Richemont.
With Arcadium, Richemont is acknowledging that clients are consuming information and knowledge differently. By responding and touching consumers through innovation, the company aims to show that its venerable maisons are forward-thinking, not only steeped in history.
 

A ring from the Clash de Cartier collection. 
Courtesy/Vincent Wulveryck

The first-of-its kind Arcadium experiential pop-up installation will open to the public Friday, operating through July 25 on the fourth floor of The Shops and Restaurants at Hudson Yards. Guests to

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