“I was inspired by different eras,” Elsa tells Who What Wear of the capsule. “One style (which is one of my favorites) has a round ’80s fit with buttons at the pockets in the most perfect light-blue wash. There is also a wide ’70s fit and a straight fit that’s very now. I wanted all the styles to be comfortable, flattering and cool for every woman to find something that fits her body shape and personal style. When you put a pair of great jeans on, it can really change the way you feel.”

This feel-good factor is bolstered by the sustainable production. “All styles in the capsule feature sustainable elements,” adds Hosk. This is achieved by “an eco wash, which significantly reduces the water used during production; tags, trims and hardware made of recycled and/or sustainable materials; and the use of recycled cotton wherever possible.”



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