LOS ANGELES — Hammitt founder Tony Drockton told himself one day he was going to open a store at South Coast Plaza. This month he did.
The 1,100-square-foot boutique marks the Hermosa Beach accessories brand’s first store as it turns its attention to the direct channel and international waters.
“It’s a dream come true for me personally,” Drockton said of the store, near Apple and Lululemon at the Costa Mesa shopping center. “South Coast Plaza — that’s where Hermès has a flagship. Louis Vuitton. The European luxury brands are the brands I look up to not just for their product, but their business model of how they put quality and design first, which makes the customer love that brand over the long haul.”
It was time for a store, considering the 11-year-old brand’s wholesale footprint of more than 800 retailers in the U.S., a capital raise last year and the installation of Andrew Forbes, former Jimmy Choo chief operating officer and chief executive officer of Taryn Rose International, as Hammitt’s ceo a little less than two years ago.
Hammitt’s South Coast Plaza store.
“We’ve successfully been able to build our distribution first with specialty stores around the country. Then we rolled out our first
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