Golden Goose has opened a 2,250-square-foot store in Tokyo, its first in the Japanese capital as the hot Italian sneaker and fashion brand continues its global expansion drive.
The store, which opened Thursday, is in Tokyo’s preeminent shopping destination of Aoyama, next to Prada’s flagship in the city, an architectural landmark designed by Herzog and de Meuron. Other stores nearby include units for Sacai, Balenciaga, Cos, Undercover and Acne.
“Golden Goose opened its Lab flagship in Tokyo,” said chief executive officer Silvio Campara. “After five years of successful collaboration with Tomorrowland, the Venetian brand is starting a strong expansion plan in Japan. The strategy will be focused on enhancing its presence both directly operated stores, department stores and multibrand stores. In its role of a leading company of handmade sneakers, Golden Goose will also launch six capsules a year in collaboration with local artisans in order to celebrate the outstanding craftmanship of Japan.”
Golden Goose’s first Tokyo store uses silver as a design focal point. The interior walls, floors and ceiling are covered with aluminum foil, adding brightness to the interior, while the furnishings are made of galvanized steel and mirrored stainless steel. The exterior is transparent, enabling passersby to see the silver

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