Coach executive creative director Stuart Vevers is no stranger to the collaboration train — the past few seasons have seen him work with Disney, Rodarte, and brand ambassador Selena Gomez on a variety of projects. For one such recent project, launched at the beginning of the summer in London, the brand re-imaged its visuals campaign with a host of English graffiti artists. Now Coach is dipping its toe even further into the creative world of art, unveiling the Art of the Signature, a collection of accessories Vevers collaborated on with a mix of new artists. To celebrate, the collection bows with two bicoastal pop-ups, one at the Plaza in New York’s Hudson Yards, and one at Carneys restaurant in Los Angeles.
“My team and I regularly discuss what’s new and inspiring us at the moment,” Vevers said of the artists the brand hand-picked to work with. “We love to discover creatives who have a unique and fresh point of view, and that discovery can happen anywhere, or at any time.”
Some of the bag options from the Coach Art of Signature collection.
The collection takes the brand’s logo pattern and layers over top original art work created by a mix of talent from
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