Breitling is flexing its athletic muscle.
The Swiss watch manufacturer has signed a deal to become the official luxury watch of Ironman, the storied endurance triathlon that involves a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run.
As part of the deal, Breitling is also creating a Superocean Ironman Limited Edition timepiece that was unveiled at an event at the Breitling boutique in New York City on Thursday night.
The watch will retail for $3,950 and will be available on Breitling’s e-commerce site as well as select boutiques around the world. It will also be sold on site at the Ironman World Championship in Kailua-Kona, Hawaii, in October as well as the Ironman 70.3 World Championship in Nice, France, in September. The watch has a 44-mm. stainless-steel case and a black dial featuring the Ironman “M-dot” logo. It has a red Diver Pro III rubber strap with a pin buckle and a rotating bezel that can track time spent under water. Only 300 units of the watch are being produced.
Breitling currently sponsors some of Ironman’s most acclaimed athletes including Jan Frodeno and Chris McCormack, both two-time Ironman champions, as well as the reigning Ironman champion Daniela Ryf, who has won four

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