PARIS — In a setback for Baselworld, Breitling has opted out of next year’s edition of the fair, citing the event’s timing, which was moved in coordination with a rival show in Geneva.
Moving quickly to demonstrate there are also signs of life at the fair in Basel, Switzerland, Baselworld organizers said that Rolex plans to expand its own stand into space previously occupied by its sister brand Tudor, while setting up an additional stand for Tudor in the central Hall 1.0.
The “decisive factor” in Breitling’s decision to skip the fair next year was “first and foremost the new Baselworld date at the end of April, which cannot be reconciled with our planning,” said Georges Kern, Breitling’s chief executive officer, in a statement. The executive has decided to hold a summit event and a series of roadshows to drum up business normally conducted at the fair.
Seeking to stem an exodus of brands that have left Baselworld over the past two years, show organizers, in a coordinated effort with the Salon International de la Haute Horlogerie, or SIHH, rescheduled the events to take place back-to-back, allowing international visitors to hit both fairs in one trip. SIHH is scheduled for April 26 to
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