Aldo Group is intensifying its sustainability efforts. The brand will eliminate shopping bags — leading customers to carry its totable shoeboxes straight out of the store.
The move will eliminate 10 million single-use bags from Aldo and Call it Spring stores, saving approximately 8,500 trees per year according to the company.
“We feel like customers are ready to go without shopping bags, our pilot tests in the marketplace showed they are ready to accept this,” said Aldo Group chief executive officer, David Bensadoun. E-commerce sales will see the shoebox placed in a “low consumption envelope. We are not going to be putting a box inside another box. We are able to be very efficient,” he said.
Aldo, based in Canada, was the world’s first fashion footwear company to be certified climate neutral — a distinction it received in September 2018.
See Also: 12 Emerging Brands Melding Style With Sustainability
“Our company has always had values deeply rooted in social justice. When my dad founded company, our focus was around civil rights and gay rights,” Bensadoun said, noting that sustainability has now become Aldo Group’s chief social cause.
Aldo produces some of its designs in China — meaning its U.S. shoe business will become subject to an

Follow WWD on Twitter or become a fan on Facebook.

Read More…



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *