Adrienne Bailon-Houghton started with jewelry, but her aspirations for her recently launched brand XIXI extend far beyond that.
The singer and actress, who cohosts the Fox talk show “The Real,” in November launched her fashion jewelry line XIXI, which is seeing some very real momentum behind it. The company reports it’s in the top 1 percent of Shopify sellers and has been averaging 120 percent growth month-over-month in sales.
“I love the fact that I think a lot of my consumers want to have a feel for something that is luxurious, that is glamorous but is, at the same time, affordable,” Bailon-Houghton said. “It’s in fashion. It’s hot right now, from medallions to my star earrings.”
Everything in the line is priced $40 and under. New York and Los Angeles are top markets followed by South Africa — Bailon-Houghton thinks some of the faith-based pieces may have been the initial appeal there — and Canada.
She started off with jewelry given her own personal history with it, saying she left the hospital as a newborn wearing everything from a pinkie ring to bracelets and had her ears pierced about a month later.
“I’ve always had a huge passion for jewelry and accessories and, really, what

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